Welcome
We’re a hotel management company with a difference.
Conceived by original hoteliers, we offer a real alternative to the often impersonal approach of the big hospitality brands, but with the same global distribution power and digital marketing muscle. We partner with, manage and operate independent hotels. Owner-friendly, flexible and forward-thinking, we empower hotels in every category to compete successfully with the big brands, without compromising the character that sets them apart.
What is Signature?
Independent. Unique. Enlightened.
There is nothing more unique than the endorsement of Signature – it is original, unique, authentic and above all, it is a representation of your personality.
Inspired and led by renowned hoteliers with a passion for wellbeing, giving back and happiness, our socially responsible hotel brand, Signature Hotels, is a game changer.
Signature is a new age hospitality company, giving unprecedented choice and flexibility to owners. We offer a fully supported franchise alternative to independent hotels, empowering owners with operational freedom. Signature also provides independent hotel owners access to chain-level distribution and digital marketing without compromising autonomy and stimulating organic revenue growth.
With the Signature brand umbrella at the helm, we make unique and independent hotels easier to find and book, whilst simultaneously supporting some of the world’s poorest communities. Each booking involves a minimum donation of $1 to causes supporting education, women’s empowerment, and community development, among more. Our social mission is core to our soul, and we constantly endeavor to improve the lives of our beneficiaries across the world – with the perspective of “Do Good. Feel Good”.
Signature is a commitment: it is a culture.
Signature is a family; it is human centric.
Signature is a sign of success: it is unique.
You are signature.
We exist because we believe there is a need to put the personal touch back into the hotel industry. Hospitality is, and always has been, about people, not corporations. We believe this should be the case behind the scenes too – in every aspect of hotel management.
Put simply, we are people with a passion for hospitality – and the know-how to make it profitable by putting people first.
Enduring
values
A signature is the most personal of identifiers. Indelible, inimitable, authentic. Nothing’s more individual than a signature. And so it is with Signature Hotels. We seek what is unique, in setting, in story, in style. We identify potential and apply expertise, insight and experience to add value – ultimately transforming potential into profitability. This creates enduring value.
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The signature difference
By, and for, Hoteliers
- We offer flexible franchise agreements for independent hoteliers, without the cost or restrictions of big brand flags
- We see through hoteliers’ eyes, understanding their unique challenges
- We’re hoteliers who know a thing or two about technology – not the other way around
Digital first
- Our digital expertise is proven, not just promised
- We develop proprietary software solely for hotels, including the new Guest Happiness Index
- No other hotel management company competes on digital
Full service capability
- We bring pipeline properties to market, and reposition existing underperforming properties
- Our brand studio conceives and develops market-ready brand concepts in every category for owners looking to rebrand, or developers looking for a flag
- We scale our solutions to your needs, from branding, design and digital marketing support through to comprehensive management or franchise agreements
Shared vision
- We can work with you to create a tailor-made brand to suit your property
- We strongly believe collaboration achieves the best results, working together with hoteliers, owners or investors as a team towards a shared vision
Development
Conceived by experienced hoteliers, we offer a real alternative to the often impersonal approach of the big hospitality brands, but with the same global distribution power and digital marketing muscle. We partner with, manage and operate independent hotels.
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Investors
At Signature, our investors are our partners because their success is our success.
Signature is a new age hospitality company, giving unprecedented choice and flexibility to owners. We offer a fully supported franchise alternative to independent hotels, allowing owners operational freedom to achieve their vision.
More InfoBrands
The Signature is a remarkable portfolio of upscale experiences defined by an originality that’s nothing short of extraordinary. Our brands are true originals with interesting stories to tell, stories that are real enough to play out in the guest experience.
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